British American Tobacco

A global conference

We have worked for BAT for a number of years producing a huge variety of events for them from global and European conferences, brand events, parties and staff meetings. This was a global conference held in London.

Bold Bespoke Conference

Mirage Expertise at this event

A global conference held in London. Focusing on audience engagement we used a number of interactive systems to support the messaging.
With a bold but simple set and bespoke conference tables the emphasis was on audience engagement and interaction. We utilized a number of interactive systems and audience response systems to make the presentations very hands on.

The whole production and layout enhanced this key element. Banishing the dark conference rooms and death by PowerPoint to the dark recesses of peoples mind.

Hailed as a revolution in the way they communicated to their staff it proved an immense success and all subsequent events for them utilized this new style of creative conferencing.

“The quality and delivery of Mirage’s work was second to none. They were professional and helpful in both the planning and execution of the conferences and they can provide an excellent ‘turn-key service’. I am extremely happy to recommend them.”

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